VISION/MISSION/VALUES
VISION
A smart fresh produce trading hub that is globally competitive.
MISSION
To provide the best environment that supports competitive trade and effective distribution of fresh produce products in Southern Africa.
VALUES
Transparency: We strive to create a culture of openness, ensuring all stakeholders from farmers to buyers and employees have clear, accessible, and timely information.
Integrity: We uphold the highest ethical standards in all our interactions and decisions, ensuring fairness, honesty, and respect in our dealings with all partners, customers, and stakeholders.
Innovation: We continually seek creative solutions and embrace cutting-edge technologies to advance the efficiency and effectiveness of our marketplace.
Accountability: We hold ourselves responsible for our actions and their impacts, ensuring that we deliver on our commitments to our stakeholders and the community.
Service Exellence: We commit to delivering high quality, reliable services that ensure our customers and partners can operate effectively and efficiently.
